Today, most web searches happen over mobile devices. This is the most compelling reason why you must have a single page website. Single page sites can easily covert to mobile making it very easy for the users to navigate without hassles. Single page sites load faster and suit the expectations of the users who hate waiting longer than only a few seconds for the sites to load. Also, some devices like smartphones make it difficult to click on additional pages or tabs. Those with no thin fingers will deem single page sites a blessing indeed.
It is easy to target a specific group of audience through single page websites by providing them the required user experience. This way it is easy to steer them towards a particular course of action rather than confusing them through multiple pages. You can arrange the full content in the order you want easily on a single page website. If you are working with one or a set of keywords, you need not worry about targeting. At the same time, it is important to put some good thought in the content and not to confuse the audience with haphazard posts and photos. Since links are the deciding factors of the success of a website, single page websites have a greater advantage since every link acquired will lead the viewers to the main URL resulting in 1:1 ratio of link to pages.
Downsides to single page websites
Single pages sites do have some downsides especially with SEO mission. Single page sites are designed on one single main concept and so it is not possible to rank the site for different keyword combinations. In case of a multi-page website, there is the possibility to rank themselves to target the audience who might be interested in the specific theme of the page. Often this can be the deciding factor for the success of many businesses. Especially for those who depend on Google to find new customers, it is useful to create a multipage site the works with different keywords and targets a wider audience. However, if you deem Google search is not the top priority for your business, you will not suffer from the lack of keyword ranking.
Accommodating enough details
It is difficult to publish a specific content on single page sites. You do not have the possibility to devote a separate page for each of the topics you are talking about. So, even with an exceptional layout, you might end up with disappointment as the page might lack the relevant and detailed information they are looking for. There is certainly a way out. You can create new sections for each of the topics covered to look as though it is a separate page. With this arrangement, the SEO will not suffer with a high bounce rate.
Supporting advanced SEO strategies
Some of the great SEO strategies cannot work with single page sites. For example, siloing or structuring the website into some principal areas of interest for demonstrating your authority in those areas is rather not possible with single page websites. Siloing intends to organize the website content into several topics and subtopics to cover each of the subjects in full detail. In this way, the majority of questions asked by the users will be addressed and also the SEO mission can be supported very well with a large number of subjects and keywords for maximum reach.
Though single page sites do not support SEO objectives as multi-page websites do, majority of those interested in a single page site are not keen about SEO in the first place. While ascertaining whether your business needs single or multi-page site, you have to figure out the goals of your business and what you are intending to achieve with your website.