If you already own an ecommerce venture or looking forward to start one, you are on the right track to success since this is the future of business in every industry domain. However, to move your online store to profitability, it is important that you understand a few essentials connected to managing your ecommerce store. The point is about competing effectively with the other successful ecommerce stores around you and grabbing your fair share of customers. To this end, you must implement a comprehensive set of measures. However, the most crucial thing to focus on is making your shopping cart search engine friendly.
Without SEO, the future prospects for an ecommerce venture are hazy. Here is a step by step guide to implementing successful SEO strategies for your ecommerce store. Work on each of the aspects discussed here to see that you increase the rankings of your online store on major search engines. Also, Include a Google-based site map for indexing your site faster.
Configure your site correctly
Focus on the title and meta tags
Do a competitive research and implement properly. This is most likely to increase the search traffic by about 30 and 50 percent. The title tag should not be more than 50-60 characters in total. Do not use all caps since it will take more space. Never use same title tag many times. Place the keywords in different order or choose a new term. It is important to make them all different from each other. If you work with more than one keyword, arrange the keywords in the order of importance from the beginning. Place the firm name at the last. Spice up the keyword using pipes, short dashes and commas for breaking the phrases and the firm name. To create a brand identity, never forget adding the firm name. if the name is long, go for abbreviation. Also, implement the headings properly to see that the keyword phrase search traffic is increased by about 20 percent.
Keyword Friendly URLs
Implement the proven strategies to optimize the URLs for being search engine friendly. Keyword inclusion is a great idea. If you wish to optimize a product or blog for a particular keyword, use that in the URL. At the same time, it should never look like it is stuffed there unnecessarily. Having the main keyword in the URL will let the URL turn up in the status bar while someone hovers over the link. Proper implementation of the keyword and combining it with other SEO items can help increase the keyword phrase search traffic by about 20 percent.
Work on the speed and performance
Make all the efforts to see that your page is compatible with multiple viewing interfaces and also loads faster. Studies show that slow loading pages rank low on Google. Also, the visitors will never have the patience to stay on pages that load slow. Instead they will move to another site that loads faster.
Image Alt tags
Quite often, this is one area that is generally overlooked by the site owners as well as the developers. However, the role of image alt tags is crucial in increasing the site rankings by 10 percent.