Bloom2u | SEO Case Study

About the Project

Bloom2u is a pioneer flower delivery services undertaking flower delivery services for all occasions both pleasant and sad. Whatever be your choice of flowers, they can make custom flower delivery a reality through their professional services. They deliver fresh flowers in the chosen location right in time when you want them to be delivered. Through their professional class flower delivery services, they have developed a huge base of customers which always banks on their distinguished floral gifting services. Customized flower gifts are their unique specialty. Their website is a dedicated portal to accept orders online and intimate the customers about the progress.

Objectives

They are one of the most popular flower delivery services in the region and our task was to boost up their online presence through a systematic and highly effective SEO project that will give measurable results. We accepted to undertake ongoing SEO for them.

Focusing on increasing the search engine rank of the website, our objectives consisted of:

• Enhancing the visibility of the store location pages in an organic way.
• Focus on the site’s local SEO performance and boost it up.
• Adapt the relevant strategies in line with government legislations to make sure
• that the customers searching for the business get the right information.

Challenges

Our SEO mission for this client was indeed replete with challenges including solving duplicate listings, resolving ownership conflict, rectifying the inconsistencies with name, address and phone number, categorizing the listings and others.

Methodologies

For the purpose of achieving the above mentioned goals, we had to implement the following strategies:

• Working closely with the different stakeholders of the company
• Devising ways to utilize the strengths of each partner to ensure data parity right from the start of the project.
• Collating the data available with the company to round it up on the store’s location pages.
• Conducting site audit and GMB audit.

Achievement & Success

While the company had lost its bulk verification status, which we could get back for the company.

Our SEO project resulted in a 13.91% YoY increase with regard to average website clicks.

Due to the GMB work that we had implemented and the updates we made to the local search after the coronavirus pandemic shout down resulted in a 31.3% YoY.

We used several tools like Google’s Webmasters Tools, and Keyword Planner to identify the issues and make the best use of the optimizing opportunities for the website. Our work on enhancing the quality of backlinks, and social media bookmarking helped us achieve startling SEO results.

We could deliver the results mentioned hereunder upon the objectives agreed upon:

• Increasing the site’s ranking by 30% for chosen keywords (+80% achieved)
• Improving the site’s DA with the help of inbound links (Increased by 4 points)
• Enhancing the organic traffic MoM (+23%) and YoY (+29%) (Could achieve this 100%)
• Improving upon the last year’s social media campaign with regard to mentions (652) and impressions (9m)(Achieved +70%)

Overall Achieved Result

• 85% Increase in Rankings
• 160%Organic Sessions
• 78%Increase in Conversions
• 89%ROI