Apphelp | Case Study

About the Project

An MBA admissions consulting firm, Apphelp was created to meet the need for professional guidance to students seeking admissions to MBA programs. This site provides a highly valuable support to the B-school aspirants while applying for MBA programs offered by top business schools. Apphelp provides a handheld assistance to applicants with a unique approach to providing application help. Even before the essay review process starts, Apphelp helps in profiling the candidate so that the aspirants are enabled to bring out the best in them. Reputed for its candid advice and honest consulting, the firm has helped its students get admission in some esteemed b-schools like Harvard, INSEAD, IIMs, ISB, Oxford, Ross, Kenan Flagler, NUS and others.

Objectives

Our SEO mission for Apphelp was geared towards increasing the ranking of this website on search engines to achieve the below objectives:

• 30% rise in ranking for select keywords.
• Enhancing the website’s DA by working on the inbound links.
• Enhancing the organic traffic MoM (+23%) and YoY (+29%)
• Build upon last year’s social media campaign with regard to (652) and impressions (9m)

Methodologies

For the sake of achieving the goals listed above, we used the following techniques:

• Site audit employing manual and SEO tool
• Keywords Analysis done on Keywords Planner and Semrush
• Competitor Analysis
• Code analysis and optimization
• Content Optimization

Achievement & Success

To land on the results anticipated, the entire process started with the analysis of the client website and examining the other parameters like the page ranking, backlinks and nature of visitors. For making the concrete SEO strategy work, we performed keyword research, competition analysis and audit of the website’s content besides checking the local listing.

In figuring out the issues that have been deterring the ranking and performance of the website, tools like Google’s Webmasters Tools, and Keyword Planner were useful to us that helped us achieve a solid SEO outcome.

Competition analysis helped us understand the best rends prevailing in the industry today. Our efforts to enhance the quality backlinks and social media bookmarking and a list of other techniques helped land on encouraging search engine optimization results.

We could deliver the results given under against the objectives we had agreed to achieve:

• 30% rise in ranking for select keywords (+80% achieved)
• Enhancing the website’s DA by working on the inbound links (An increase by 4 points)
• Enhancing the organic traffic MoM (+23%) and YoY (+29%) (Met the goals 100%)
• Build upon last year’s social media campaign with regard to (652) and impressions (9m) (Achieved +70%)

Overall Achieved Result

• 80%Increase in Rankings
• 150%Organic Sessions
• 70%Increase in Conversions
• 80%ROI