As Google triggered the monumental change in its search algorithm with the code name Hummingbird, 90% of the total global search queries got affected. However, everything is not lost yet. As experts point it out, the basic idea remains the same. Search engine optimization still works the same way. The focus just got increased in pushing quality content in the list to the top.
Here are some things that you can consider while preparing your website to counter Hummingbird’s effect:
1. Content that talks
With the launch of Hummingbird, the focus on conversational content has increased. You have to talk about Hows and Whats and Wheres of your content. You will need to be more engaging with your reader instead of simply posting facts that tend to be boring. You need to bring more context to your content than ever before.
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