Google update working methodology in order to make web search appearance authentic. Google’s newly released updates such as Panda and Penguin updates have largely impacted and become a topic of gossip among SEO experts. Reason being; the updates tend to ignore traditional SEO methods created by experts regarding the fact that the updates were not made for that purpose. In fact, they have introduced to make the life easier. But the updates ruined the websites of experts who were used to perform black hate SEO.