Project Overview
Mr Mobile UK is a UK-based wholesale distributor of mobile phone and tablet accessories, offering a wide range of products including chargers, cases, headphones, and branded accessories to retailers and ecommerce buyers.
The goal of the Google Ads project was to drive high-quality traffic, maximize online sales, and improve the return on ad spend (ROAS) for key product categories through targeted search and shopping campaigns.
Goals & KPIs
- Increase product visibility on Google Search and Shopping
- Drive qualified traffic with strong purchase intent
- Improve conversion rate and reduce cost per acquisition
- Achieve sustainable ROAS and revenue uplift
Strategy & Execution
Campaign Structure
- Google Shopping Campaigns for high-intent product searches
- Search Ads targeting keywords related to accessories and tech products
- Smart Bidding strategies to optimize based on revenue goals
- Negative Keyword Lists to reduce irrelevant clicks and refine spend
Optimization Tactics
- Continuous feed improvement for Shopping campaigns
- A/B testing of creatives and call-to-action text
- Bid adjustments based on device and geography
- Dynamic remarketing to capture cart abandoners
Results & Insights
| Metric |
Outcome |
| Organic to Paid Traffic Growth |
+118% increase in paid search sessions |
| Reduced CPA |
CPA dropped by 29% over 90 days |
| Conversion Rate |
+37% uplift from baseline |
| Revenue Growth from Ads |
+152% YoY revenue from PPC |
Key Performance Highlights:
- Shopping campaigns generated the highest revenue share, outperforming standard search campaigns as users were actively comparing products.
- Smart bidding helped scale profitable segments while controlling overspend.
- Negative keyword optimization reduced wasted budget significantly.
These results reflect a well-structured Google Ads approach tailored to the competitive ecommerce landscape, particularly in mobile accessory retail.
MrMobileUK – Meta Ads (Facebook & Instagram) Case Study
Campaign Objective
Meta Ads strategy aimed to build brand awareness, engage potential customers, and drive conversions through targeted social campaigns.
Meta Strategy & Implementation
Audience Targeting
- Interest-based audiences (mobile devices, tech accessories, gadget lovers)
- Look-alike audiences based on existing purchasers
- Dynamic Product Ads (DPA) to retarget users who viewed products but did not purchase
- Meta Ads nurtured, educated, and re-engaged prospective customers
- Combined efforts reduced overall acquisition costs while increasing lead volume
- Consistent messaging across platforms improved user confidence and enquiry quality
Creative & Messaging
- Visual-first creatives showcasing top-selling products
- Carousel ads to feature multiple accessories
- Seasonal promotions and special offers to drive urgency
- Meta Ads nurtured, educated, and re-engaged prospective customers
- Combined efforts reduced overall acquisition costs while increasing lead volume
- Consistent messaging across platforms improved user confidence and enquiry quality
Meta Ads Results
| Metric |
Outcome |
| Purchase Events |
+85% increase in tracked purchases |
| Engagement Rate |
Engagement Rate +42% average uplift across ads |
| Add-to-Cart Actions |
+56% growth |
| ROAS (Revenue per £1 spent) |
4.7x average across campaigns |
Meta Ads Results
- Dynamic ads delivered strong results with personalised product recommendations that resonate with shoppers
- Retargeting audiences significantly improved the conversion efficiency compared to cold audiences
- Social proof and product visuals drove better ad engagement and reduced CPM over time
Cross-Platform Learnings
Both platforms played a unique role:
- 🎯 Google Ads: Captured high-intent buyers actively searching for products.
- 📱 Meta Ads: Cultivated interest, re-engaged audiences, and built top-of-funnel awareness
Together, they created a consistent paid media funnel that scaled revenue while controlling acquisition costs.
Final Takeaways
- A mixed channel PPC strategy delivered balanced growth for Mr Mobile UK
- Continuous optimization and creative testing were key to reducing wasted spend
-
Dynamic remarketing and audience refinement improved overall ROI
