247 Coach Hire | SEO Case Study

About the Project

247 Coach Hire is a London based travel agency offering custom transfer solutions to groups for tours, private and corporate events and other kinds of transfers. Making transit solutions available 24 X 7 even on bank holidays, the London based coach hire company serves England, Scotland, Wales and Northern Ireland besides offering European tours. The unique specialties of this travels company are coaches of assorted sizes for groups of any sizes, coaches for all budgets, a fleet comprising of 80 vehicles, and polite and qualified drivers. The firm offers standard transfers as well as tailored group tours in addition to business trips, school trips, university conferences, parties and any other transit requirements.

Objectives

Our SEO mission was tuned to enhance the search engine rankings of their website with the objectives of:

• Increasing the site’s ranking by 30% for chosen keywords/li>
• Improving the site’s DA with the help of inbound links
• Enhancing the organic traffic MoM (+23%) and YoY (+29%)
• Improving upon the last year’s social media campaign with regard to mentions (652) and impressions (9m)

Methodologies

For achieving the goals listed above, we adopted the following strategies:

• Site audit using both manual and SEO tool
• Keywords Analysis using Keywords Planner and Semrush
• Competitor Analysis
• Code analysis followed by optimization
• Content Optimization

Achievement & Success

For achieving the results intended, we started with the analysis of this client’s website and many other parameters like page ranking, number of visitors, quality of bhacklinks and others. Our proven SEO strategy consisted of keyword research, competition analysis, content audit of the site and examining the local listings.

With the help of some wonderful tools like Google’s Webmasters Tools, and Keyword Planner, we could list the issues that need to be attended to and evolved the optimization opportunities for the website.

Competition analysis enabled us decipher industry’s best practices and trends. Our efforts were centered on enhancing the quality of backlinks and social media bookmarking, and several other strategies that were very useful in landing on SEO results.

We could deliver the results mentioned hereunder upon the objectives agreed upon:

• Increasing the site’s ranking by 30% for chosen keywords (+80% achieved)
• Improving the site’s DA with the help of inbound links (Increased by 4 points)
• Enhancing the organic traffic MoM (+23%) and YoY (+29%) (Could achieve this 100%)
• Improving upon the last year’s social media campaign with regard to mentions (652) and impressions (9m) (Achieved +70%)

Overall Achieved Result

• 82%Increase in Rankings
• 130%Organic Sessions
• 74%Increase in Conversions
• 83%ROI