Biorev | SEO Case Study

About the Project

Biorev specializes in 3D architectural rendering services, 3D Product Rendering, Virtual Walk-through Services of Real Estate, and Virtual Assistant Services for Real Estate Sales. Apart from this, the company also provides services for technology solutions for web and mobile applications, social media solutions, and IT solutions. At the same time, the company offers HR technologies, outsourcing, and services providing end-to-end employee life cycle management solutions to organizations.

Objectives

Focusing on increasing search engine rank of the website, the objectives included:

• 30% increase in rankings for chosen keywords
• With the help of inbound links, improving the DA of the website
• Increase organic traffic MoM (+23%) and YoY (+29%)
• Improve on the last year’s social media campaign in terms of mentions (652) and impressions (9m)

Methodologies

To achieve the above-mentioned goals, the following techniques were used:

• Site audit via manual and SEO tool
• Keywords Analysis via Keywords Planner and Semrush
• Competitor Analysis
• Code analysis and optimization
• Content Optimization

Achievement & Success

To achieve desired results, we began with analysing the client’s website and various other parameters including page ranking, visitors, backlinks, etc. To make a concrete SEO strategy, we also did keyword research, competitive analysis, and content audit of the website along with checking local listing etc.

Using various tools including Google’s Webmasters Tools, and Keyword Planner, we figured out issues and optimization opportunities for the website.

With competitive analysis, we were able to understand industry’s best practices and trends. We worked on increasing quality backlinks, and social media bookmarking, and a host of other techniques that are used to achieve search engine optimization results.

We delivered the following results against the agreed upon objectives:

• 30% increase in rankings for chosen keywords (+80% achieved)
• With the help of inbound links, improving the DA of the website (Increased by 4 points)
• Increase organic traffic MoM (+23%) and YoY (+29%) (Met the goals 100%)
• Improve on the last year’s social media campaign in terms of mentions (652) and impressions (9m) (Achieved +70%)

Overall Achieved Result

• 75%Increase in Rankings
• 130%Organic Sessions
• 75%Increase in Conversions
• 82%ROI