Magento development company<\/a><\/strong> and prepare your online store for the holiday season.<\/p>\nRecommended below are some steps that you can take in this regard:
\nPrepare Your Website In Advance By Engaging A Magento Development Company<\/p>\n
Analyze past data and compare with current trends<\/strong>
\nAn analysis will help you determine what works and what doesn\u2019t. For this you need to ask arm yourself with data around:<\/p>\n– Most successful campaigns.
\n– Most popular products.
\n– Days that see most traffic and reasons for it.
\n– Revenue earned.
\n– Average order value.
\n– Popular keywords.
\n– Performance of competitors.<\/p>\n
Prepare your site to handle traffic spikes<\/strong>
\nThere is a huge traffic during the holiday season and you must check with your website host whether your site can handle the spike without crashing.<\/p>\nModify the look of your website to gel with the holiday season<\/strong>
\nTo improve user experience, the Magento development company will:
\n– Add a countdown timer to the header.
\n– Change the banners in the headers to promote your holiday season sales.
\n– Change the elements on your website to motivate your customers to keep coming to your website and placing orders.<\/p>\nOptimize your website for mobile devices<\/strong>
\nThis will enable your customers to browse through your products easily and make a purchase on phones and tablets.<\/p>\nImprove your website\u2019s navigation<\/strong>
\nA well crafted website will motivate your visitors to stop by and shop. For this, you can work on work on the search function of your site and ensure that it is well-optimized and configured. For this the Magento development company will:<\/p>\n– Highlight the search field.
\n– Provide an option for auto-complete.
\n– Optimize it for mobile devices.
\n– Provide a filter on search results page.
\n– Add a price option to your search results page.<\/p>\n
Build category pages focused on the holiday season.<\/strong>
\nThe Magento development company will build category pages to enable you make offers for Christmas, Thanksgiving, or say Gifts for Men, or Gifts for Women, Gifts for Mom or Dad and so on.<\/p>\nBuild heatmaps on your site<\/strong>
\nHeatmaps will provide you vital statistics such as where a visitor actually clicks on the website, beyond just information on visitor source and pages visited. This will help you optimize the layout and elements on your home page, product pages and category pages.<\/p>\nImprove your marketing communication<\/strong>
\nIncrease your social media presence<\/strong>
\nPublish holiday-focused blogs and articles, share your Black Friday promotions with your followers, take their views, invite them to contests on Facebook or Instagram and offer them exclusive gifts.<\/p>\nBuild your advertising plan and allocate a budget for it<\/strong>
\nPrepare the ad copy and final ads well in time to run PPC campaigns on Facebook and Google AdWords and keep an extra budget for the holiday season.<\/p>\nSharpen your email marketing reach-out<\/strong>
\nBuild an email marketing strategy that works well throughout the year and scales up well to meet holiday season spikes in demand. Clean and optimize your email list, send them reminders and remember to include deadlines in your promotional emails. Utilize order confirmation emails and shipping emails to up-sell your products.<\/p>\nLeverage onsite retargeting campaigns<\/strong>
\nTry using onsite retargeting to build a healthy email list. Using well-timed popups are a big help here and enable you to easily get your visitor\u2019s contact information. Other ways to capture email addresses are:<\/p>\n– Offering discounts and incentives to your visitors.
\n– Offering them a free eBook that is relevant to them.
\n– Building a subscription based campaign.<\/p>\n
Optimize your content marketing strategy<\/strong>
\nLook at ideas that give a boost to your holiday season sale and motivate visitors to come and shop online. Create articles and blog posts that gel with your campaign such as shopping tips, gift guides for family and friends, holiday guides and cooking recipes.<\/p>\nTake your customer service to next higher level<\/strong>
\nScale up your team<\/strong>
\nBe ready to scale up your customer service team during the holiday season since your shoppers will reach out to you with queries related to product information, delivery options, and shipment. You should be available to handle the queries of your customers.<\/p>\nIntegrate live chat or chatbot<\/strong>
\nGeneration Y prefers to interact via live chat to get quick responses on their queries. You can integrate live chat or a chatbot by putting a button in the bottom right corner.<\/p>\nHighlight shipping and delivery details<\/strong>
\nThe most important question before Christmas that every customer wants to know: when will the product arrive?
\nYour customers would like to know about shipping and delivery dates of your products. For this, you must ensure that delivery times and shipping costs are clearly mentioned for all products. Include options for local pickup or curbside delivery.<\/p>\nMention the conditions of return<\/strong>
\nIt is a best practice to highlight return conditions, so that customers can return the products easily and increase their trust and confidence in your services. Typically during the holiday season when people are buying for others, they can make a mistake in size, color or quantity.<\/p>\nFocus on special promotions<\/strong>
\nGift-wrapping services<\/strong>
\nGift-wrapping is an excellent way to upsell and offer add-on services to your customers. Your clients will be ready to take these offers as it increases the overall value of the purchase, and also saves them time. You can include the option to add a special message.<\/p>\nOffer gift cards<\/strong>
\nOffer your customers the option to buy gift cards for their family or friends. Gift cards also help boost sales, because people are likely to spend more than the value of the card.<\/p>\nOffer free delivery\/ shipping<\/strong>
\nFree delivery\/ shipping motivates your customers to buy more during the holiday season and all year round. You can also set a free shipping limit over a certain price to motivate customers increase their order value.<\/p>\nConclusion<\/strong>
\nFrom the above pointers, it is clear that it makes sense to engage with a Magento development company as they have an experienced team of designers, analysts and developers to enable you quickly make your online store ready for the holiday season.<\/p>\n","protected":false},"excerpt":{"rendered":"Most online sales start a few days before the holiday season and peak up just as the holidays begin. 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