{"id":1103,"date":"2019-07-10T11:26:53","date_gmt":"2019-07-10T11:26:53","guid":{"rendered":"https:\/\/www.techindiasoftware.com\/blog\/?p=1103"},"modified":"2019-07-10T11:35:03","modified_gmt":"2019-07-10T11:35:03","slug":"debunking-an-seo-myth-that-google-gives-an-authority-score-to-a-website","status":"publish","type":"post","link":"https:\/\/www.techindiasoftware.com\/blog\/debunking-an-seo-myth-that-google-gives-an-authority-score-to-a-website\/","title":{"rendered":"Debunking an SEO myth that Google gives an Authority score to a website"},"content":{"rendered":"

\"Authority<\/a><\/p>\n

For years people in the SEO world have been following a myth that Google gives an \u201cAuthority\u201d score to a website.<\/p>\n

SEO webmasters have always followed the golden rule that Google ranks websites based on certain parameters and based on how a website actually ranks on these parameters, it assigns an \u201cAuthority\u201d score to the website.<\/p>\n

What are these parameters that people believe impact the \u201cAuthority score\u201d of a website?
\nWebmasters believe that these parameters normally comprise:<\/p>\n

– Website content<\/strong>
\nWhat is the quality of content? Is it relevant, high quality and fresh? or is it plagiarized, low quality and copied from other sources.
\n\"Website<\/a><\/p>\n

– Freshness<\/strong>
\nThis pertains to the Google Freshness algorithm that provides emphasis on value of recentness of content related to areas like latest news, events, politics, celebrities, trends and more. The purpose here is to address the user’s intent to want to know the latest information.
\n\"Freshness\"<\/a><\/p>\n

– Backlinks<\/strong>
\nBacklinks, especially from high ranking sites. To this day, backlinks remain one of the strongest ranking signals in Google’s search algorithm and lead to organic traffic growth.
\n\"Backlinks\"<\/a><\/p>\n

– Mobile First approach<\/strong>
\nThis approach involves designing website starting first with a mobile version and then adapting it to larger screens.
\n\"Mobile<\/a><\/p>\n

– Page Speed<\/strong>
\nPage speed measures how fast the content on your page loads. The higher the page speed, the higher the Google rank.
\n\"Page<\/a><\/p>\n

– Schema code<\/strong>
\nThe schema code is a must for every website as it helps search engines understand the information on webpages and provide richer results.
\n\"Schema<\/a><\/p>\n

– Brand Power and Social Signals<\/strong>
\nA brand’s social media “voice” defining it’s image and its social signals on platforms such as Facebook<\/a><\/strong>, Twitter<\/a><\/strong>, LinkedIn<\/a> <\/strong>and Reddit etc.
\n\"\"<\/a><\/p>\n

Keeping these above parameters in mind webmasters have always tried to ensure that their websites come good and achieve higher rankings in search engine results<\/a><\/strong>.<\/p>\n

Debunking the myth<\/strong>
\nWhile webmasters are not wrong in their approach and it is true that the above parameters do play a significant role in impacting a website\u2019s rank, the fact remains that there is no \u201cAuthority\u201d score given by Google to rank a website. This has been reiterated by experts that Google has not built any methodology or metric to measure the authority of a website.<\/p>\n

This is quite contrary to the perception of most webmasters who have attributed the increase or decrease in their website traffic to the rank or domain authority of their websites.<\/p>\n

What is done by Google?<\/strong>
\nAs per Webmaster Trends Analyst John Mueller, “\u201cIn general, Google doesn\u2019t evaluate a site\u2019s authority. So it\u2019s not something where we would give you a score on authority and say this is the general score for authority on your website. That\u2019s not something we would be applying here.\u201d<\/p>\n

Google does have quality rater guidelines that contain a section on evaluating authority of a website, but these quality raters do not evaluate websites on an individual basis.<\/p>\n

In other words, Google quality raters will not look at a site and assign an “authority” score to it just on the basis that it fulfills certain parameters mentioned above that make it appear to be authoritative.<\/p>\n

Who should rate a site?<\/strong>
\nAs per John Mueller, webmasters should actually get their sites evaluated by none other than actual users (current or potential) of the site. These folks are the best to be asked to share their feedback. Their perception of the site’s authority matters the most.<\/p>\n

This is usually most effective when users compare sites in the same niche and share feedback on the positive and negative elements that they come across during their evaluation.<\/p>\n

What do the ratings imply?<\/strong>
\nIf the users feel that they can trust the content of the website, then this is valuable feedback on whether the site is authoritative. On the other hand, if users are unsure about the contents of a site and are reluctant, then this also feedback for the webmasters about the authority of their website.<\/p>\n

More Resources:<\/strong>
\nBest Ecommerce marketing ideas to boost your online sales<\/a>
\nTop 6 Latest WordPress Web Development and Design Trends Of 2019<\/a>
\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

For years people in the SEO world have been following a myth that Google gives an \u201cAuthority\u201d score to a website. SEO webmasters have always followed the golden rule that Google ranks websites based on certain parameters and based on …<\/span> Read More →<\/span><\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,194,209,27],"tags":[],"class_list":["post-1103","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-e-commerce-businesses","category-ecommerce-website-seo","category-google-update"],"yoast_head":"\nDebunking an SEO myth that Google gives an Authority score to a website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Debunking an SEO myth that Google gives an Authority score to a website\" \/>\n<meta property=\"og:description\" content=\"For years people in the SEO world have been following a myth that Google gives an \u201cAuthority\u201d score to a website. SEO webmasters have always followed the golden rule that Google ranks websites based on certain parameters and based on … Read More →\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techindiasoftware.com\/blog\/debunking-an-seo-myth-that-google-gives-an-authority-score-to-a-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Latest Updates On : SEO and Ecommerce & Apps Development\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TechIndiaSoftware\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/TechIndiaSoftware\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-10T11:26:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-10T11:35:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techindiasoftware.com\/blog\/wp-content\/uploads\/2019\/07\/Domain-Authority-Recovered.jpg\" \/>\n<meta name=\"author\" content=\"Mouzzam Jafri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/Techindiaa\" \/>\n<meta name=\"twitter:site\" content=\"@Techindiaa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mouzzam Jafri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Debunking an SEO myth that Google gives an Authority score to a website","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Debunking an SEO myth that Google gives an Authority score to a website","og_description":"For years people in the SEO world have been following a myth that Google gives an \u201cAuthority\u201d score to a website. SEO webmasters have always followed the golden rule that Google ranks websites based on certain parameters and based on … Read More →","og_url":"https:\/\/www.techindiasoftware.com\/blog\/debunking-an-seo-myth-that-google-gives-an-authority-score-to-a-website\/","og_site_name":"Latest Updates On : SEO and Ecommerce & Apps Development","article_publisher":"https:\/\/www.facebook.com\/TechIndiaSoftware","article_author":"https:\/\/www.facebook.com\/TechIndiaSoftware","article_published_time":"2019-07-10T11:26:53+00:00","article_modified_time":"2019-07-10T11:35:03+00:00","og_image":[{"url":"https:\/\/www.techindiasoftware.com\/blog\/wp-content\/uploads\/2019\/07\/Domain-Authority-Recovered.jpg","type":"","width":"","height":""}],"author":"Mouzzam Jafri","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/Techindiaa","twitter_site":"@Techindiaa","twitter_misc":{"Written by":"Mouzzam Jafri","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.techindiasoftware.com\/blog\/debunking-an-seo-myth-that-google-gives-an-authority-score-to-a-website\/#article","isPartOf":{"@id":"https:\/\/www.techindiasoftware.com\/blog\/debunking-an-seo-myth-that-google-gives-an-authority-score-to-a-website\/"},"author":{"name":"Mouzzam Jafri","@id":"https:\/\/www.techindiasoftware.com\/blog\/#\/schema\/person\/a5b28ae30d0a1b248a4740c08806c207"},"headline":"Debunking an SEO myth that Google gives an Authority score to a website","datePublished":"2019-07-10T11:26:53+00:00","dateModified":"2019-07-10T11:35:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.techindiasoftware.com\/blog\/debunking-an-seo-myth-that-google-gives-an-authority-score-to-a-website\/"},"wordCount":699,"image":{"@id":"https:\/\/www.techindiasoftware.com\/blog\/debunking-an-seo-myth-that-google-gives-an-authority-score-to-a-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.techindiasoftware.com\/blog\/wp-content\/uploads\/2019\/07\/Domain-Authority-Recovered.jpg","articleSection":["Digital Marketing","E-Commerce Businesses","Ecommerce Website SEO","Google Update"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.techindiasoftware.com\/blog\/debunking-an-seo-myth-that-google-gives-an-authority-score-to-a-website\/","url":"https:\/\/www.techindiasoftware.com\/blog\/debunking-an-seo-myth-that-google-gives-an-authority-score-to-a-website\/","name":"Debunking an SEO myth that Google gives an Authority score to a website","isPartOf":{"@id":"https:\/\/www.techindiasoftware.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.techindiasoftware.com\/blog\/debunking-an-seo-myth-that-google-gives-an-authority-score-to-a-website\/#primaryimage"},"image":{"@id":"https:\/\/www.techindiasoftware.com\/blog\/debunking-an-seo-myth-that-google-gives-an-authority-score-to-a-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.techindiasoftware.com\/blog\/wp-content\/uploads\/2019\/07\/Domain-Authority-Recovered.jpg","datePublished":"2019-07-10T11:26:53+00:00","dateModified":"2019-07-10T11:35:03+00:00","author":{"@id":"https:\/\/www.techindiasoftware.com\/blog\/#\/schema\/person\/a5b28ae30d0a1b248a4740c08806c207"},"breadcrumb":{"@id":"https:\/\/www.techindiasoftware.com\/blog\/debunking-an-seo-myth-that-google-gives-an-authority-score-to-a-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techindiasoftware.com\/blog\/debunking-an-seo-myth-that-google-gives-an-authority-score-to-a-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techindiasoftware.com\/blog\/debunking-an-seo-myth-that-google-gives-an-authority-score-to-a-website\/#primaryimage","url":"https:\/\/www.techindiasoftware.com\/blog\/wp-content\/uploads\/2019\/07\/Domain-Authority-Recovered.jpg","contentUrl":"https:\/\/www.techindiasoftware.com\/blog\/wp-content\/uploads\/2019\/07\/Domain-Authority-Recovered.jpg","width":1024,"height":425},{"@type":"BreadcrumbList","@id":"https:\/\/www.techindiasoftware.com\/blog\/debunking-an-seo-myth-that-google-gives-an-authority-score-to-a-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.techindiasoftware.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Debunking an SEO myth that Google gives an Authority score to a website"}]},{"@type":"WebSite","@id":"https:\/\/www.techindiasoftware.com\/blog\/#website","url":"https:\/\/www.techindiasoftware.com\/blog\/","name":"Latest Updates On : SEO and Ecommerce & Apps Development","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techindiasoftware.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.techindiasoftware.com\/blog\/#\/schema\/person\/a5b28ae30d0a1b248a4740c08806c207","name":"Mouzzam Jafri","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ae0bcfc729dca0d10eb7fd2dde554148677bbdbd26550df240611d540d2afa73?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ae0bcfc729dca0d10eb7fd2dde554148677bbdbd26550df240611d540d2afa73?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae0bcfc729dca0d10eb7fd2dde554148677bbdbd26550df240611d540d2afa73?s=96&d=mm&r=g","caption":"Mouzzam Jafri"},"description":"Mouzzam Jafri Head Of Internet Marketing at TechIndiaSoftware a leading Web Design & Development Company . Years of Experience in Internet Marketing always focus on results driven SEO Techniques and work under latest Google Guidelines.","sameAs":["https:\/\/www.facebook.com\/TechIndiaSoftware","https:\/\/www.instagram.com\/techindiasoftware\/","https:\/\/www.linkedin.com\/company\/techindia-software","https:\/\/www.pinterest.com\/TIsoftware","https:\/\/x.com\/https:\/\/twitter.com\/Techindiaa","https:\/\/www.youtube.com\/watch?v=-bkN-OhU1x8"]}]}},"_links":{"self":[{"href":"https:\/\/www.techindiasoftware.com\/blog\/wp-json\/wp\/v2\/posts\/1103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techindiasoftware.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techindiasoftware.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techindiasoftware.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techindiasoftware.com\/blog\/wp-json\/wp\/v2\/comments?post=1103"}],"version-history":[{"count":5,"href":"https:\/\/www.techindiasoftware.com\/blog\/wp-json\/wp\/v2\/posts\/1103\/revisions"}],"predecessor-version":[{"id":1116,"href":"https:\/\/www.techindiasoftware.com\/blog\/wp-json\/wp\/v2\/posts\/1103\/revisions\/1116"}],"wp:attachment":[{"href":"https:\/\/www.techindiasoftware.com\/blog\/wp-json\/wp\/v2\/media?parent=1103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techindiasoftware.com\/blog\/wp-json\/wp\/v2\/categories?post=1103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techindiasoftware.com\/blog\/wp-json\/wp\/v2\/tags?post=1103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}