Online Reputation Management has gained significance as internet usage has increased. People now use Google and other search engines not only to seek answers on practically everything, but also as their first source of information. They trust what it tells them and more importantly, make their decisions on what they find online.
For businesses and brands, reputation is everything and as it involves high stakes, they need a strategy to manage and control conversations that are happening about them online as well as offline. The overall objective is to create a balance, which is toremove poor quality, misleading and sometimes even out-dated content and bring in its place relevant, authentic and rich content.
Conversations and happenings in social media need to carry positive sentiments and experiences of users, as they tend to influence other potential customers and businesses need to ensure that people find the right material about them when they check out social media buzz.